Mediaset punta sulla tv on demand

Dopo la strategia del gioco al ribasso sui prezzi di abbonamento, l’introduzione dell’Hd, le sgomitate per accaparrarsi prelibati diritti di trasmissione della serie A di calcio e di competizioni europee, l’arrivo sulla piattaforma di nuovi canali terzi (a marzo sbarcheranno Bbc Knowledge e Discovery World), l’ultima mossa di Mediaset per ampliare il parco abbonati ai suoi canali pay sul digitale terrestre si chiama Premium Net Tv. E’ il servizio on demand di tutta la programmazione di Mediaset Premium fruibile, senza alcun costo aggiuntivo rispetto all’ abbonamento sottoscritto, sia sul televisore attraverso un decoder Bollino Gold collegato all’Adsl sia online all’indirizzo www.nettv.mediasetpremium.it (per accedervi bisogna inserire il numero della tessera di abbonamento a Mediaset Premium).

Oltre alla programmazione del pacchetto a cui si è abbonati, con Premium Net Tv si può anche scegliere di guardare titoli di library e una selezione di programmi andati in onda negli ultimi sette giorni su Canale 5, Italia 1 e Retequattro. E poi c’è l’immancabile Grande Fratello Live.

Ma se è pur vero che con Premium Net Tv il Biscione intende stuzzicare la curiosità dei suoi abbonati a cimentarsi col palinsesto fai da te, l’asso nella manica della nuova piattaforma potrebbe essere il servizio di noleggio di pellicole cinematografiche disponibili in contemporanea con l’arrivo dei dvd in negozio.

Tuttavia c’è da chiedersi: l’abbonato medio di Mediaset Premium è davvero pronto per la tv ‘non lineare’ o forse a Cologno hanno precorso i tempi lanciando la tv on demand che è un servizio ancora di nicchia nel nostro Paese?

28 pensieri su “Mediaset punta sulla tv on demand

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